The Board of Directors of the Middle East Lighting Association (MELA) is pleased to announce the appointment of Mr. Berno Ram as its third MELA President, effective 24th September 2019.
Berno has had a long career in the Lighting Industry and is currently managing global Hospitality Lighting for Signify. He comes with a wealth of experience in Lighting and Lighting applications, as well as lighting policy and regulatory affairs having represented industry interests in Europe (Lighting Europe and now the Middle East (MELA).
His appointment as MELA President coincides with the recent strategic objective outlined by the MELA Board and members to bring and promote a much needed minimum level of quality to the lighting specification market in the region through the introduction of a Middle East series of best practice lighting application guides.
Berno joined Philips in 1986 and Philips Lighting (now Signify) in 2000, holding various roles in sustainability and green marketing, and more recently in business development, sales and lighting application services in Europe, Russia, South America and the Middle East.
Berno will be supported in his role by Vice Presidents Manoj Jayachandran – Managing Director Middle East Africa Turkey Central Asia & South East Asia – Tungsram International Inc, and Rami Obeid – Retail & Trade Sales Director & Brand Ambassador – Ledvance.
The global lighting industry is facing unprecedented challenges and exciting opportunities with the transition to new efficient lighting technologies. The industry is continually evolving, reinventing its approach to lighting to meet the needs of the 21st century. MELA’s mission is to support key regional stakeholders to move towards a sustainable lighting future for the benefit of each part of the community, through effective implementation of efficient lighting policy. MELA is the main platform for discussion, development and communication of lighting industry positions in the Middle East region in support of regulatory initiatives. Formally founded in 2014 MELA has five founding members: producers of light sources, luminaires and lighting control gear. Its total membership covers approximately 50% of the GCC product market share.
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